Making a good first impression. And a second. And a third. And........
		(but we create a lot of advertising.) (but we do engage in public relations.) You come to us because you may need to discover your brand potential or refresh a brand gone stale; create a brand from scratch, or build upon a great brand you already have. The final execution could be consumer radio or B-2-B ads; strategic media communications or an e-campaign. That’s later. (Getting the Brand right is the starting point.)