In a blog post meant for free-lancers, Dave Navarro suggests that most don’t know the answers to the following questions:

1. Why Do You Enjoy Being My Customer?
2. What Else Do You Wish My Business Did?
3. Who should you tell about my business?

It’s not just free-lancer who cannot answer these questions. It’s many, many businesses. And many of those that can provide answers have not amalgamated the information with their marketing strategy.