People often weigh buying decisions on how they anticipate they will feel about the purchase after they’ve done it.
A recent study by researchers at University College London found that people almost always misinterpret how they are going to feel and consequently go on to make poor decisions.
The job of brand is to see to it [...]

ADVERTISE SOMETHING THAT THEY ARE INTERESTED IN!
Again researchers are showing us anew what common sense has said all along. People pay attention to stuff if they already have an interest.
A new study by researchers from the Netherlands and the University of Michigan used eye tracking and timing equipment to measure what really got subjects attention. [...]