Image courtesy of Neutron, LLC.
I don’t know what else there is to know.
This brilliance from Marty Neumeier’s book, Zag. I’m buying it today!

The Brand Gap
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Here is another act of brilliance from Marty Neumeir. This slide show is visually outlines his classic book,
Minding the Brand Gap. Click through the slides and learn the three big questions about focus every brand
should answer along with the five disciplines of brand building.
Posted by Harry Chittenden

We are all familiar with the “elevator speech,” those carefully crafted sentences that organically relay important messages about our business. Sometimes we work so hard to craft them, we forget about the main message. Ourselves. Our audience is going to pay much more attention to our personal brand than the elevator speech, no matter how [...]